Masters of the logistical web - Capturing audience attention, while driving brand messaging is a honed art that takes time, talent, and creativity. All else is just "noise"
Print publication design needs to draw the reader in, capture their expeditious time of attendance, temp their eye to continue to read on. It must disrupt their tendencies, their desire to "flash" read! You have but a fleeting moment to capture that mind share, do your ads stack up?